Sierra Trading Post wanted some foot traffic for the grand opening of their new store in Castle Rock, CO. So we had an idea: give out some huge gift cards. The only catch? You'd have to go track them down in the wild. This stunt was a gold winner at The 59th Hatch Awards.
Agency: Sleek Machine
Creative Director: Tim Cawley
Copywriter: Mike Heid
Producers: Dylan Zamacona & Tarra Marino
DP/Editor: Kyle Jones
Account Director: Danielle Allwein