MMB's "Greater Than Groceries" campaign for Hannaford was already 8 iterations deep when I got to start working on it. I helped add a couple new spots that sit in the established campaign but are doing some new, unique things that stand out at the same time.
It also helped that Hannaford had some pretty great initiatives to talk about–pronouns on nametags, LGBTQ Best Place to Work awards, sponsorship of pride parades, food bank donations, zero waste, foodscrap recycling...etc.
ECD: David Register
CD/CW: Neal Hughlett, Brian Hayes
CD/AD: Jim O'Brien
Producer: Jamie P. Mambro
Animation: CHRLX
Music: Black Iris