We needed to tell Connecticut about the Lottery's new initiative: First Tuesday. We assembled a band, wrote them a hit song, and set them loose across the state. Well, we shot two commercials in two days, anyway. "Ticket Punched" is the state's introduction to The Scratchers–the band tries out for a public access talent show. Fun fact about this one: it's the second time the fake CT-based soda brand I made up appears in the CLU (Connecticut Lottery Universe). The second spot comes out in 2026.
SVP Strategy & Development: Andrew Kesin
CD: Dom DeLoya
Spanish Consultant: Maria Lino @ Latino Way
Original Music: Bryan Hinkley @ Gratitude Sound
Director: Michael Fagan @ Plural Films
DP: Quinton Brognan
Producer: Steve Holm @ Plural Films
Line Producer: Joan Cassin @ Element
Post Producer: Brian Fagan
Record/Mix: Matt Berky @ Massive Sound
Color: Rob Bessette @ Color Refinery